Master the management core and applied marketing strategy at Tulas Institute, Dehradun — and graduate job-ready with real consumer research, a live brand campaign, and a leadership capstone.
The MBA in Marketing at Tulas Institute, Dehradun prepares brand and marketing leaders to think strategically about consumers, channels, and growth.
Students master the management core — strategy, finance, analytics, operations — alongside applied marketing strategy, consumer insights, and brand leadership. A live market research project runs across Semester II, an Industry Live Brand Project in Semester III, and a leadership capstone in the final semester.
Job-ready by Semester II — graduates leave placeable across brand teams, retail and sales leadership, or marketing consulting practice.
Consumer behaviour, market research, and strategic positioning built on a live client brief.
Brand equity management, retail strategy, and the leadership skills to run a marketing function.
Attribution, dashboards, cohort analysis and cross-functional data governance.
P&L ownership, ROI analysis, and FinTech strategy applicable across functions.
Cross-functional operations alignment, tech stack fluency, and operations transformation.
Strategy · Finance · Economics · Operations · Consumer Behaviour · Brand Management
Digital Literacy & AI Tools for Marketers – I, plus foundational consumer behaviour coursework.
AI Tools for Marketers – II, Introduction to AI for Business, and the first live market research project.
AI Tools for Marketers – III (Advanced) alongside Digital Transformation & Business Models.
Brand Leadership Workshop & Industry Simulation heading into the capstone.
Job-ready by Semester II — a real consumer research and brand campaign run in Year 1.
Multiple career pathways built in — brand teams, retail and sales leadership, or marketing consulting practice.
AI Tools for Marketers runs across three semesters, building working fluency with AI-driven insight and campaign tools.
Business Analytics for Marketers and Financial Accounting for Marketers so every recommendation is backed by data and defensible on a brand P&L.
A dedicated NEP 2020 Life Skills & Professional Wellness course addressing burnout in high-pressure marketing roles and civic responsibility for business leaders.
AI-native learning through LEAP, a platform that personalises your path and tracks progress continuously.
A certification stack — Google, Meta, HubSpot and IIT Kanpur E&ICT Academy — prepared for within regular coursework.
An Industry Live Brand Project in Semester III and a leadership capstone in the final semester.
Dedicated placement support across the final year of the programme.
AI Tools for Marketers runs across three semesters on LEAP, an AI-native platform that personalises your path and tracks progress continuously.
Association bringing premier, competency-based certifications and academic credibility to your MBA degree.
Google, Meta, and HubSpot certifications aligned to what's being taught each semester.
A real consumer research project in Semester II and an Industry Live Brand Project in Semester III — not case studies, real campaigns.
Present your final-semester marketing strategy work to a panel of practising brand leaders from industry.
Brand teams, retail and sales leadership, or marketing consulting practice — built into the curriculum from Day 1.
Dedicated placement support across the final year of the programme, with aptitude and case interview preparation.
A dedicated NEP 2020 course covering burnout management, ethics, and professional workplace navigation for marketing roles.
Financial Accounting and Business Analytics for Marketers so you can defend a brand's numbers, not just its story.
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