NBA accredited
NAAC A+
MBA · Business Analytics · NEP 2020

Lead Decisions With
Data-Driven Strategy

Master the management core and applied business analytics at Tulas Institute, Dehradun — and graduate job-ready with predictive modelling skills, a live analytics project, and a data strategy capstone.

2-Year MBA Programme
92 Credits 4 Semesters
3 Sem AI Tools for Business Analysts
2028 First Graduating Batch
2Y
2Y
NEP 2020 OBE Framework
School of Management

Where Strategy
Meets Data

The MBA in Business Analytics at Tulas Institute prepares data-driven managers to turn business data into strategic decisions.

Students master the management core — strategy, marketing, finance, operations — alongside applied business analytics, predictive modelling, and data-driven decision making. A live analytics project runs across Semester II, an Industry Live Analytics Project in Semester III, and a data strategy capstone in the final semester.

Job-ready by Semester II — graduates leave placeable across analytics teams, business intelligence consulting, or a data strategy leadership track.
Domains You'll Study

Two Majors, Three Minors
One Analytics Core

Every domain is built on a strong management foundation and enhanced through AI-integrated learning across all four semesters.
Core AreaMajor I · Sem III · Predictive Analytics & Business Intelligence

Statistical modelling, BI dashboards, and predictive analytics built on a live business dataset.

Predictive ModellingBI DashboardsStatistical Analysis
Core AreaMajor II · Sem IV · Advanced Data Strategy & AI-Driven Decision Making

Data governance, advanced analytics strategy, and the leadership skills to run an analytics function.

Data StrategyAI-Driven DecisionsLeadership
Core AreaMinor Track I · Business Analytics & Data Strategy

Attribution, dashboards, cohort analysis and cross-functional data governance.

AttributionDashboardsForecasting
Core AreaMinor Track II · Finance & FinTech

P&L ownership, ROI analysis, and FinTech strategy applicable across functions.

P&L OwnershipROI AnalysisFinTech
Core AreaMinor Track III · Operations & Supply Chain

Cross-functional operations alignment, tech stack fluency, and operations transformation.

Ops AlignmentTech StackTransformation

Built On Core Management

Strategy · Finance · Economics · Operations · Consumer Behaviour · Brand Management

Core Learning Areas
Strategic Management
Business Statistics
Financial Accounting
Predictive Modelling
Data Visualization
Machine Learning for Business
AI for Analytics
Big Data Fundamentals
Business Intelligence
Marketing Analytics
Financial Analytics
Data-Driven Decision Making

Emerging Technologies
The Differentiator
The Differentiator

An AI-Integrated
Curriculum

At Tulas Institute, AI isn't a single elective — it runs through AI Tools for Business Analysts across three semesters, on LEAP, an AI-native platform that personalises your path and tracks progress continuously.
Predictive Analytics
Machine Learning Models
Generative AI for Reporting
Data Visualization AI
Natural Language Querying
Automated Forecasting
Big Data Processing
Business Intelligence AI
Decision Intelligence
Cloud Analytics Platforms
01

Foundations

Digital Literacy & AI Tools for Business Analysts – I, plus foundational business statistics coursework.

02

Applied AI

AI Tools for Business Analysts – II, Introduction to AI for Business, and the first live analytics project.

03

Advanced AI

AI Tools for Business Analysts – III (Advanced) alongside Digital Transformation & Business Models.

04

Leadership & Simulation

Data Strategy Leadership Workshop & Industry Simulation heading into the capstone.

Practical Learning

Certifications, Projects
& Live Practice

Globally recognised certifications and continuous industry exposure that make graduates job-ready.

Industry Certifications

Flagship Association
IIT Kanpur E&ICT Academy Certifications
Independent, competency-based Year 1 and Year 2 certificates covering the full MBA programme — adding national credibility to your skill set.
Google
Data Analytics Professional Certificate (Sem I)
Microsoft
Power BI Data Analyst Associate (Sem II)
Tableau
Desktop Specialist Certification (Sem III)
IBM
Data Science Foundations (Sem III–IV)

Hands-On Learning

01Business Statistics Project
02Live Analytics Project
03Industry Live Analytics Project
04Case Competitions
05BI Dashboard Simulation
06Data Strategy Capstone
MBA Business Analytics · Academic Framework

Program Details

USPs

USPs

Job-ready by Semester II — a real business statistics and analytics project run in Year 1.

Multiple career pathways built in — analytics teams, business intelligence consulting, or a data strategy leadership track.

AI Tools for Business Analysts runs across three semesters, building working fluency with AI-driven modelling and visualisation tools.

Business Analytics and advanced Financial Accounting so every recommendation is backed by data and defensible to leadership.

A dedicated NEP 2020 Life Skills & Professional Wellness course addressing burnout in high-pressure analytics roles and civic responsibility for business leaders.

AI-native learning through LEAP, a platform that personalises your path and tracks progress continuously.

A certification stack — Google Data Analytics, Microsoft Power BI, Tableau, IBM Data Science and IIT Kanpur E&ICT Academy — prepared for within regular coursework.

An Industry Live Analytics Project in Semester III and a data strategy capstone in the final semester.

Dedicated placement support across the final year of the programme.

Career Outcomes

Where This MBA
Can Take You

Multiple pathways, not one — analytics teams, business intelligence consulting, or a data strategy leadership track.
Business Analyst₹9–18 LPA
Data Analyst₹8–16 LPA
Analytics Manager₹9–25 LPA
BI Consultant₹9–20 LPA
Data Strategy Associate₹9–22 LPA
Analytics Consultant₹10–24 LPA
₹25 LPA
Highest Indicative Range
3
Career Pathways
9
Certifications Across 2 Years
2028
First Graduating Batch

The Leading
Recruiters

Trusted by leading organizations across technology, consulting, manufacturing and emerging tech.

Academor
Amazon Web Services
Artech
BMW
Cywarden
ESAF BANK
Glowlogics
Grant thornton
Hikeedu
Intel
Movidu
Prodesk it
Relinns Technologies
Siemens
Stellaraa Edu Tech
Talbros
Verizon
Academor
Amazon Web Services
Artech
BMW
Cywarden
ESAF BANK
Glowlogics
Grant thornton
Hikeedu
Intel
Movidu
Prodesk it
Relinns Technologies
Siemens
Stellaraa Edu Tech
Talbros
Verizon
Acxiom Consulting
Arrise
ASC International
CK (Calvin Klein)
Easemytrip
Fitelo
Google
Hero
HSBC
Learning Routes
MWIDM
Reality Assitant
Root Analysis
Silverspace
Step2gen
The times of india
Acxiom Consulting
Arrise
ASC International
CK (Calvin Klein)
Easemytrip
Fitelo
Google
Hero
HSBC
Learning Routes
MWIDM
Reality Assitant
Root Analysis
Silverspace
Step2gen
The times of india