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MBA · Business Analytics · NEP 2020

Lead Decisions With
Data-Driven Strategy

Master the management core and applied business analytics at Tulas Institute, Dehradun — and graduate job-ready with predictive modelling skills, a live analytics project, and a data strategy capstone.

2-Year MBA Programme
92 Credits 4 Semesters
3 Sem AI Tools for Business Analysts
2028 First Graduating Batch
2Y
2Y
NEP 2020 OBE Framework
School of Management

Where Strategy
Meets Data

The MBA in Business Analytics at Tulas Institute prepares data-driven managers to turn business data into strategic decisions.

Students master the management core — strategy, marketing, finance, operations — alongside applied business analytics, predictive modelling, and data-driven decision making. A live analytics project runs across Semester II, an Industry Live Analytics Project in Semester III, and a data strategy capstone in the final semester.

Job-ready by Semester II — graduates leave placeable across analytics teams, business intelligence consulting, or a data strategy leadership track.
Domains You'll Study

Two Majors, Three Minors
One Analytics Core

Every domain is built on a strong management foundation and enhanced through AI-integrated learning across all four semesters.
Core AreaMajor I · Sem III · Predictive Analytics & Business Intelligence

Statistical modelling, BI dashboards, and predictive analytics built on a live business dataset.

Predictive ModellingBI DashboardsStatistical Analysis
Core AreaMajor II · Sem IV · Advanced Data Strategy & AI-Driven Decision Making

Data governance, advanced analytics strategy, and the leadership skills to run an analytics function.

Data StrategyAI-Driven DecisionsLeadership
Core AreaMinor Track I · Business Analytics & Data Strategy

Attribution, dashboards, cohort analysis and cross-functional data governance.

AttributionDashboardsForecasting
Core AreaMinor Track II · Finance & FinTech

P&L ownership, ROI analysis, and FinTech strategy applicable across functions.

P&L OwnershipROI AnalysisFinTech
Core AreaMinor Track III · Operations & Supply Chain

Cross-functional operations alignment, tech stack fluency, and operations transformation.

Ops AlignmentTech StackTransformation

Built On Core Management

Strategy · Finance · Economics · Operations · Consumer Behaviour · Brand Management

Core Learning Areas
Strategic Management
Business Statistics
Financial Accounting
Predictive Modelling
Data Visualization
Machine Learning for Business
AI for Analytics
Big Data Fundamentals
Business Intelligence
Marketing Analytics
Financial Analytics
Data-Driven Decision Making

Emerging Technologies
The Differentiator
The Differentiator

An AI-Integrated
Curriculum

At Tulas Institute, AI isn't a single elective — it runs through AI Tools for Business Analysts across three semesters, on LEAP, an AI-native platform that personalises your path and tracks progress continuously.
Predictive Analytics
Machine Learning Models
Generative AI for Reporting
Data Visualization AI
Natural Language Querying
Automated Forecasting
Big Data Processing
Business Intelligence AI
Decision Intelligence
Cloud Analytics Platforms
01

Foundations

Digital Literacy & AI Tools for Business Analysts – I, plus foundational business statistics coursework.

02

Applied AI

AI Tools for Business Analysts – II, Introduction to AI for Business, and the first live analytics project.

03

Advanced AI

AI Tools for Business Analysts – III (Advanced) alongside Digital Transformation & Business Models.

04

Leadership & Simulation

Data Strategy Leadership Workshop & Industry Simulation heading into the capstone.

Practical Learning

Certifications, Projects
& Live Practice

Globally recognised certifications and continuous industry exposure that make graduates job-ready.

Industry Certifications

Flagship Association
IIT Kanpur E&ICT Academy Certifications
Independent, competency-based Year 1 and Year 2 certificates covering the full MBA programme — adding national credibility to your skill set.
Google
Data Analytics Professional Certificate (Sem I)
Microsoft
Power BI Data Analyst Associate (Sem II)
Tableau
Desktop Specialist Certification (Sem III)
IBM
Data Science Foundations (Sem III–IV)

Hands-On Learning

01Business Statistics Project
02Live Analytics Project
03Industry Live Analytics Project
04Case Competitions
05BI Dashboard Simulation
06Data Strategy Capstone
MBA Business Analytics · Academic Framework

Program Details

USPs

USPs

Job-ready by Semester II — a real business statistics and analytics project run in Year 1.

Multiple career pathways built in — analytics teams, business intelligence consulting, or a data strategy leadership track.

AI Tools for Business Analysts runs across three semesters, building working fluency with AI-driven modelling and visualisation tools.

Business Analytics and advanced Financial Accounting so every recommendation is backed by data and defensible to leadership.

A dedicated NEP 2020 Life Skills & Professional Wellness course addressing burnout in high-pressure analytics roles and civic responsibility for business leaders.

AI-native learning through LEAP, a platform that personalises your path and tracks progress continuously.

A certification stack — Google Data Analytics, Microsoft Power BI, Tableau, IBM Data Science and IIT Kanpur E&ICT Academy — prepared for within regular coursework.

An Industry Live Analytics Project in Semester III and a data strategy capstone in the final semester.

Dedicated placement support across the final year of the programme.

Fee
Structure

ABCDEFGHI
1
2
All IndiaHeadsBelow 60%(Graduation Aggregate%)
60-70%
(4th Category)
Graduation Aggregate%)
71-80%
(3rd Category)
(Graduation Aggregate%)
81-90%
(2nd Category)
(Graduation Aggregate%)
91% Above
(1st Category)
3
I Semester
4
Tuition Fee132,500132,500132,500132,500132,500
5
Students Diversity Scholarship
12,50012,50012,50012,50012,500
6
Merit Scholarship02,5005,0007,50010,000
7
Tuition fee after scholarship120,000117,500115,000112,500110,000
8
Development Fee19,87519,87519,87519,87519,875
9
Examination Fee17,50017,50017,50017,50017,500
10
Other Fee91259125912591259125
11
Specialization Fee1250012500125001250012500
12
Total I Semester Fee179,000176,500174,000171,500169,000
13
II Semester
14
Tuition Fee132,500132,500132,500132,500132,500
15
Students Diversity Scholarship
12,50012,50012,50012,50012,500
16
Merit Scholarship02,5005,0007,50010,000
17
Tuition fee after scholarship120,000117,500115,000112,500110,000
18
Development Fee19,87519,87519,87519,87519,875
19
Examination Fee17,50017,50017,50017,50017,500
20
Other Fee91259125912591259125
21
Specialization Fee1250012500125001250012500
22
Total II Semester Fee179,000176,500174,000171,500169,000
23
Total Fees of I Year358,000353,000348,000343,000338,000
24
25
UttarakhandHeadsBelow 60%(Graduation Aggregate%)
60-70%
(4th Category)
Graduation Aggregate%)
71-80%
(3rd Category)
(Graduation Aggregate%)
81-90%
(2nd Category)
(Graduation Aggregate%)
91% Above
(1st Category)
26
I Semester
27
Tuition Fee132,500132,500132,500132,500132,500
28
UK domicile Scholarship33,12533,12533,12533,12533,125
29
Merit Scholarship02,5005,0007,50010,000
30
Tuition fee after scholarship99,37596,87594,37591,87589,375
31
Development Fee19,87519,87519,87519,87519,875
32
Examination Fee17,50017,50017,50017,50017,500
33
Other Fee91259125912591259125
34
Specialization Fee1250012500125001250012500
35
Total I Semester Fee158,375155,875153,375150,875148,375
36
II Semester
37
Tuition Fee132,500132,500132,500132,500132,500
38
UK domicile Scholarship33,12533,12533,12533,12533,125
39
Merit Scholarship02,5005,0007,50010,000
40
Tuition fee after scholarship99,37596,87594,37591,87589,375
41
Development Fee19,87519,87519,87519,87519,875
42
Examination Fee17,50017,50017,50017,50017,500
43
Other Fee91259125912591259125
44
Specialization Fee1250012500125001250012500
45
Total II Semester Fee158,375155,875153,375150,875148,375
46
Total Fees of I Year316,750311,750306,750301,750296,750

Eligibility Criteria

  • Minimum 60% aggregate in 10+2 with Physics, Chemistry & Mathematics
  • Valid score in JEE Main / State CET / University Entrance Test
  • Lateral entry open for diploma holders directly into 2nd year
  • No upper age limit as per university admission norms
Career Outcomes

Where This MBA
Can Take You

Multiple pathways, not one — analytics teams, business intelligence consulting, or a data strategy leadership track.
Business Analyst₹9–18 LPA
Data Analyst₹8–16 LPA
Analytics Manager₹9–25 LPA
BI Consultant₹9–20 LPA
Data Strategy Associate₹9–22 LPA
Analytics Consultant₹10–24 LPA
₹25 LPA
Highest Indicative Range
3
Career Pathways
9
Certifications Across 2 Years
2028
First Graduating Batch
Add on Certification Course in Data Analytics
SEPT24

Add on Certification Course in Data Analytics

10:03 Am OnwardsLab 8 Tulas University

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Artech
BMW
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ESAF BANK
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Prodesk it
Relinns Technologies
Siemens
Stellaraa Edu Tech
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Acxiom Consulting
Arrise
ASC International
CK (Calvin Klein)
Easemytrip
Fitelo
Google
Hero
HSBC
Learning Routes
MWIDM
Reality Assitant
Root Analysis
Silverspace
Step2gen
The times of india