NBA accredited
NAAC A+
BBA

Turn Data into Decisions
Build the Future of Business

Master business strategy through data with an AI-integrated BBA in Business Analytics. Learn data visualization, business intelligence, predictive analytics, AI tools, financial analytics, and decision-making while solving real business problems using live datasets.

3-Year BBA Programme
AI-Integrated Curriculum
Up to ₹60 LPA Highest package
Live Business Projects
Industry Certifications
BBA
BBA
Business
Analytics
School of Management

Where Business Meets
Intelligent Decision Making

The BBA in Business Analytics at Tulas is designed for students who want to solve business challenges using data, technology, and analytical thinking.

The programme combines business management with analytics, statistics, visualization, AI tools, business intelligence, forecasting, and strategic decision-making. Students work with real business datasets, dashboards, and live industry projects to become future-ready business analysts and data-driven leaders.

The best business decisions begin with the right data.
Specialization Areas

Five Specializations, One Strong
Analytics Core

Each specialization is built on strong business and analytics fundamentals, enhanced through AI-integrated, project-driven learning.
Core AreaBusiness Intelligence

Transform raw business data into actionable insights using modern analytics platforms.

Power BITableauDashboards
Core AreaData Analytics

Analyse business data to identify trends, patterns, and growth opportunities.

Excel SQLData Visualization
Core AreaPredictive Analytics

Forecast business performance using statistical models and AI-powered insights.

Forecasting RegressionPredictive Models
Core AreaFinancial & Marketing Analytics

Evaluate business performance through financial metrics, customer analytics, and campaign performance.

ROI AnalysisCustomer AnalyticsBusiness Metrics
Core AreaAI for Business

Use Artificial Intelligence to automate reporting, generate insights, and improve business decisions.

Generative AIAI AnalyticsAutomation

Built on Business
Fundamentals

Management · Finance · Analytics · Economics · Entrepreneurship · AI

Core Learning Areas
Principles of Management
Business Analytics
Statistics
Business Intelligence
Data Visualization
Microsoft Excel
SQL
Power BI
Tableau
Predictive Analytics
Financial Analytics
Marketing Analytics
AI for Business
Entrepreneurship
Emerging technologies
AI-Integrated Curriculum
AI-Integrated Curriculum

AI Doesn't Replace
Business Decisions. It Improves Them.

Modern businesses rely on AI and analytics to understand customers, predict trends, and make faster decisions. At Tulas, AI is integrated throughout your learning journey so you graduate ready to solve business challenges using intelligent technologies.
ChatGPT
Gemini
Claude
Microsoft Copilot
Power BI
Tableau
Microsoft Excel
SQL
Google Looker Studio
Python (Business Analytics)
AI Analytics Platforms
Business Intelligence Tools
01

Semester 1

Business Fundamentals · Statistics · Communication Skills · Digital Foundations

02

Semester 2

Business Analytics · Data Visualization · Excel · Business Intelligence

03

Semester 3

SQL · Dashboard Development · Financial Analytics · AI for Business

04

Semester 4

Predictive Analytics · Tableau · Power BI · Business Consulting Projects

05

Semester 5

Marketing Analytics · Operations Analytics · Live Industry Projects · Entrepreneurship

06

Semester 6

Industry Internship · Business Analytics Capstone · Portfolio Development

Practical Learning

Certifications
& Projects

Beyond the degree — globally recognised certifications, real analytics projects, and continuous industry exposure that make graduates job-ready from day one.

Industry Certifications

Flagship Association
IIT Kanpur E&ICT Academy Certifications
Strengthen your analytical and business decision-making skills through globally recognised industry certifications integrated into the curriculum.
Google Digital Marketing
Digital Marketing Mastery
Google Analytics
Data-Driven Decision Making
Meta Blueprint
Social Media Expertise
HubSpot Content Marketing
Content Strategy Excellence
HubSpot Inbound Marketing
Inbound Growth Strategies
Semrush SEO
Advanced Search Optimization
Shopify Foundations
E-Commerce Fundamentals

Hands-On Learning

01Live Business Analytics Projects
02Business Dashboards
03Industry Case Studies
04AI Business Simulations
05Data Visualization Challenges
06Business Consulting Projects
07Analytics Competitions
08Professional Portfolio Development
BBA Business Analytics · Academic Framework

Program Details

Program USPs

Program USPs

Solve Real Business Problems Work on live datasets, business dashboards, consulting assignments, internships, and a final analytics capstone.

Core + Specialisation Architecture Build a strong business foundation in BBA with a specialization in Business Analytics.

Integrated Placement Preparation Prepare for campus recruitment through aptitude training, analytics projects, industry certifications, and interview readiness.

Learn from Industry Experts Interact with business leaders, consultants, analysts, and entrepreneurs through guest lectures and expert sessions.

Practical Learning Every Semester Build dashboards, analyse datasets, solve business case studies, and present insights through hands-on projects.

AI-native Learning via LEAP Use LEAP, our AI-native learning platform, to personalise your learning journey and continuously track your progress.

Industry Projects & Analytics Challenges Participate in analytics competitions, business consulting projects, and innovation challenges to strengthen practical skills.

Entrepreneurship & Innovation Develop analytical thinking to identify business opportunities, optimise operations, and drive strategic growth.

Life Skills & Professional Growth Develop workplace communication, analytical thinking, business ethics, financial literacy, and career readiness aligned with NEP 2020.

Industry Certifications Across 3 Years Graduate with certifications from Microsoft, Google, IIT Kanpur E&ICT Academy, DeepLearning.AI, and other leading technology partners.

Career Outcomes

Where A Business Analyics
Degree Can Take You

From software engineering to AI research, our graduates build careers at the cutting edge of technology.
Business Analyst
Data Analyst
Business Intelligence Analyst
Financial Analyst
Marketing Analyst
Operations Analyst
Risk Analyst
Strategy Analyst
CRM Analyst
Product Analyst
₹60 LPA
Highest Package
100%
Placement Assistance
500+
Recruiters
1000+
Internships
The Tulas Advantage

Why Study Business Analytics
At Tulas

A programme built for the data-driven economy — combining real analytics projects, AI-powered learning, and direct industry connections that set you apart from day one.
01

Solve Real Business Problems

Work on live datasets, business dashboards, consulting assignments, internships, and a final analytics capstone.

02

Core + Specialisation Architecture

Build a strong business foundation in BBA with a specialization in Business Analytics.

03

Integrated Placement Preparation

Prepare for campus recruitment through aptitude training, analytics projects, industry certifications, and interview readiness.

04

Learn from Industry Experts

Interact with business leaders, consultants, analysts, and entrepreneurs through guest lectures and expert sessions.

05

Practical Learning Every Semester

Build dashboards, analyse datasets, solve business case studies, and present insights through hands-on projects.

06

AI-native Learning via LEAP

Use LEAP, our AI-native learning platform, to personalise your learning journey and continuously track your progress.

07

Industry Projects & Analytics Challenges

Participate in analytics competitions, business consulting projects, and innovation challenges to strengthen practical skills.

08

Entrepreneurship & Innovation

Develop analytical thinking to identify business opportunities, optimise operations, and drive strategic growth.

09

Life Skills & Professional Growth

Develop workplace communication, analytical thinking, business ethics, financial literacy, and career readiness aligned with NEP 2020.

10

Industry Certifications Across 3 Years

Graduate with certifications from Microsoft, Google, IIT Kanpur E&ICT Academy, DeepLearning.AI, and other leading technology partners.