Master the management core and applied digital marketing at Tulas Institute, Dehradun — and graduate job-ready with a live brand campaign, a CMO-panel capstone, and three career paths waiting at the finish line.
The MBA in Digital Marketing using AI at Tulas Institute, Dehradun prepares brand and marketing leaders for an AI-driven industry.
Students master the management core — strategy, finance, analytics, operations — alongside applied digital marketing, AI tools for marketers, and brand leadership. A live brand campaign runs across Semester II, an Industry Live Brand Project in Semester III, and a CMO-panel capstone in the final semester.
Job-ready by Semester II — graduates leave placeable across a corporate marketing team, an independent consulting practice, or their own digital agency.
Paid media, campaign optimisation, and brand positioning built on a live client brief.
Agency operations, advanced digital channels, and the leadership skills to run them.
Attribution, dashboards, cohort analysis and marketing data governance.
Brand P&L ownership, marketing ROI, and FinTech brand strategy.
Marketing-operations alignment, MarTech stack, and operations transformation.
Strategy · Finance · Economics · Operations · Consumer Behaviour · Brand Management
Digital Literacy & AI Tools for Marketers – I, plus Google AI Essentials in Semester I.
AI Tools for Marketers – II, Introduction to AI for Business, and the first live brand campaign.
AI Tools for Marketers – III (Advanced) alongside Digital Transformation & Business Models.
Brand Leadership Workshop & Industry Simulation heading into the capstone.
Job-ready by Semester II — a real multi-channel live brand campaign run in Year 1.
Three career paths built in — a corporate marketing team, an independent consulting practice, or a founder's track into your own digital agency, each with dedicated Semester IV modules.
AI Tools for Marketers runs across three semesters, building working fluency with AI-driven content, campaign and analytics tools.
Business Analytics for Marketers and Financial Accounting for Marketers so every recommendation is backed by data and defensible on a brand P&L.
A dedicated NEP 2020 Life Skills & Professional Wellness course addressing burnout in high-pressure marketing roles, ASCI advertising standards, and civic responsibility for business leaders.
AI-native learning through LEAP, a platform that personalises your path and tracks progress continuously.
A certification stack — Google, Meta, HubSpot, DeepLearning.AI and IIT Kanpur E&ICT Academy — prepared for within regular coursework, not bolted on afterward.
An Industry Live Brand Project in Semester III and a CMO-panel capstone in the final semester.
Dedicated placement support across the final year of the programme.
| A | B | C | D | E | F | G | |
|---|---|---|---|---|---|---|---|
1 |  | ||||||
2 | All India | Heads | Below 60% | (Graduation Aggregate%) 60-70% (4th Category) | Graduation Aggregate%) 71-80% (3rd Category) | (Graduation Aggregate%) 81-90% (2nd Category) | (Graduation Aggregate%) 91% Above (1st Category) |
3 | I Semester | ||||||
4 | Tuition Fee | 132,500 | 132,500 | 132,500 | 132,500 | 132,500 | |
5 | Students Diversity Scholarship | 12,500 | 12,500 | 12,500 | 12,500 | 12,500 | |
6 | Merit Scholarship | 0 | 2,500 | 5,000 | 7,500 | 10,000 | |
7 | Tuition fee after scholarship | 120,000 | 117,500 | 115,000 | 112,500 | 110,000 | |
8 | Development Fee | 19,875 | 19,875 | 19,875 | 19,875 | 19,875 | |
9 | Examination Fee | 17,500 | 17,500 | 17,500 | 17,500 | 17,500 | |
10 | Other Fee | 9125 | 9125 | 9125 | 9125 | 9125 | |
11 | Specialization Fee | 12500 | 12500 | 12500 | 12500 | 12500 | |
12 | Total I Semester Fee | 179,000 | 176,500 | 174,000 | 171,500 | 169,000 | |
13 | II Semester | ||||||
14 | Tuition Fee | 132,500 | 132,500 | 132,500 | 132,500 | 132,500 | |
15 | Students Diversity Scholarship | 12,500 | 12,500 | 12,500 | 12,500 | 12,500 | |
16 | Merit Scholarship | 0 | 2,500 | 5,000 | 7,500 | 10,000 | |
17 | Tuition fee after scholarship | 120,000 | 117,500 | 115,000 | 112,500 | 110,000 | |
18 | Development Fee | 19,875 | 19,875 | 19,875 | 19,875 | 19,875 | |
19 | Examination Fee | 17,500 | 17,500 | 17,500 | 17,500 | 17,500 | |
20 | Other Fee | 9125 | 9125 | 9125 | 9125 | 9125 | |
21 | Specialization Fee | 12500 | 12500 | 12500 | 12500 | 12500 | |
22 | Total II Semester Fee | 179,000 | 176,500 | 174,000 | 171,500 | 169,000 | |
23 | Total Fees of I Year | 358,000 | 353,000 | 348,000 | 343,000 | 338,000 | |
24 | |||||||
25 | Uttarakhand | Heads | Below 60% | (Graduation Aggregate%) 60-70% (4th Category) | Graduation Aggregate%) 71-80% (3rd Category) | (Graduation Aggregate%) 81-90% (2nd Category) | (Graduation Aggregate%) 91% Above (1st Category) |
26 | I Semester | ||||||
27 | Tuition Fee | 132,500 | 132,500 | 132,500 | 132,500 | 132,500 | |
28 | UK domicile Scholarship | 33,125 | 33,125 | 33,125 | 33,125 | 33,125 | |
29 | Merit Scholarship | 0 | 2,500 | 5,000 | 7,500 | 10,000 | |
30 | Tuition fee after scholarship | 99,375 | 96,875 | 94,375 | 91,875 | 89,375 | |
31 | Development Fee | 19,875 | 19,875 | 19,875 | 19,875 | 19,875 | |
32 | Examination Fee | 17,500 | 17,500 | 17,500 | 17,500 | 17,500 | |
33 | Other Fee | 9125 | 9125 | 9125 | 9125 | 9125 | |
34 | Specialization Fee | 12500 | 12500 | 12500 | 12500 | 12500 | |
35 | Total I Semester Fee | 158,375 | 155,875 | 153,375 | 150,875 | 148,375 | |
36 | II Semester | ||||||
37 | Tuition Fee | 132,500 | 132,500 | 132,500 | 132,500 | 132,500 | |
38 | UK domicile Scholarship | 33,125 | 33,125 | 33,125 | 33,125 | 33,125 | |
39 | Merit Scholarship | 0 | 2,500 | 5,000 | 7,500 | 10,000 | |
40 | Tuition fee after scholarship | 99,375 | 96,875 | 94,375 | 91,875 | 89,375 | |
41 | Development Fee | 19,875 | 19,875 | 19,875 | 19,875 | 19,875 | |
42 | Examination Fee | 17,500 | 17,500 | 17,500 | 17,500 | 17,500 | |
43 | Other Fee | 9125 | 9125 | 9125 | 9125 | 9125 | |
44 | Specialization Fee | 12500 | 12500 | 12500 | 12500 | 12500 | |
45 | Total II Semester Fee | 158,375 | 155,875 | 153,375 | 150,875 | 148,375 | |
46 | Total Fees of I Year | 316,750 | 311,750 | 306,750 | 301,750 | 296,750 | |
Events
Certificate Programme on Financial Management HR Analytics Digital Marketing
AI Tools for Marketers runs across three semesters on LEAP, an AI-native platform that personalises your path.
Association bringing premier, competency-based certifications and academic credibility to your degree.
Google, Meta, HubSpot, and DeepLearning.AI certifications aligned to what's being taught each semester.
A real multi-channel campaign in Semester II and an Industry Live Brand Project in Semester III.
Present your final-semester brand strategy work to a panel of practising CMOs.
Corporate marketing team, freelance consulting practice, or your own digital agency — built into Semester IV.
Dedicated placement support across the final year of the programme.
A dedicated NEP 2020 course covering burnout, ASCI standards, and professional workplace navigation.
Financial Accounting and Business Analytics for Marketers so you can defend a brand's numbers, not just its story.
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