Master the management core and applied digital marketing at Tulas Institute, Dehradun — and graduate job-ready with a live brand campaign, a CMO-panel capstone, and three career paths waiting at the finish line.
The MBA in Digital Marketing using AI at Tulas Institute, Dehradun prepares brand and marketing leaders for an AI-driven industry.
Students master the management core — strategy, finance, analytics, operations — alongside applied digital marketing, AI tools for marketers, and brand leadership. A live brand campaign runs across Semester II, an Industry Live Brand Project in Semester III, and a CMO-panel capstone in the final semester.
Job-ready by Semester II — graduates leave placeable across a corporate marketing team, an independent consulting practice, or their own digital agency.
Paid media, campaign optimisation, and brand positioning built on a live client brief.
Agency operations, advanced digital channels, and the leadership skills to run them.
Attribution, dashboards, cohort analysis and marketing data governance.
Brand P&L ownership, marketing ROI, and FinTech brand strategy.
Marketing-operations alignment, MarTech stack, and operations transformation.
Strategy · Finance · Economics · Operations · Consumer Behaviour · Brand Management
Digital Literacy & AI Tools for Marketers – I, plus Google AI Essentials in Semester I.
AI Tools for Marketers – II, Introduction to AI for Business, and the first live brand campaign.
AI Tools for Marketers – III (Advanced) alongside Digital Transformation & Business Models.
Brand Leadership Workshop & Industry Simulation heading into the capstone.
Job-ready by Semester II — a real multi-channel live brand campaign run in Year 1.
Three career paths built in — a corporate marketing team, an independent consulting practice, or a founder's track into your own digital agency, each with dedicated Semester IV modules.
AI Tools for Marketers runs across three semesters, building working fluency with AI-driven content, campaign and analytics tools.
Business Analytics for Marketers and Financial Accounting for Marketers so every recommendation is backed by data and defensible on a brand P&L.
A dedicated NEP 2020 Life Skills & Professional Wellness course addressing burnout in high-pressure marketing roles, ASCI advertising standards, and civic responsibility for business leaders.
AI-native learning through LEAP, a platform that personalises your path and tracks progress continuously.
A certification stack — Google, Meta, HubSpot, DeepLearning.AI and IIT Kanpur E&ICT Academy — prepared for within regular coursework, not bolted on afterward.
An Industry Live Brand Project in Semester III and a CMO-panel capstone in the final semester.
Dedicated placement support across the final year of the programme.
AI Tools for Marketers runs across three semesters on LEAP, an AI-native platform that personalises your path.
Association bringing premier, competency-based certifications and academic credibility to your degree.
Google, Meta, HubSpot, and DeepLearning.AI certifications aligned to what's being taught each semester.
A real multi-channel campaign in Semester II and an Industry Live Brand Project in Semester III.
Present your final-semester brand strategy work to a panel of practising CMOs.
Corporate marketing team, freelance consulting practice, or your own digital agency — built into Semester IV.
Dedicated placement support across the final year of the programme.
A dedicated NEP 2020 course covering burnout, ASCI standards, and professional workplace navigation.
Financial Accounting and Business Analytics for Marketers so you can defend a brand's numbers, not just its story.
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