NBA accredited
NAAC A+
+91-9837983721
School of Management

Build a Career That Leads
Master of Business Administration

The program builds a strong management foundation — strategy, finance, economics, operations, organisational behaviour — and layers on AI tools, live business projects, and a specialization of your choice. With a strong emphasis on applied learning and industry exposure, students graduate ready to lead in their chosen function from day one.

2Y
2Y
NEP 2020 OBE Framework
School of Management

Where Business
Meets AI

The MBA at Tulas Institute is designed to create future-ready managers and business leaders across every core function.

The program builds a strong management foundation — strategy, finance, economics, operations, organisational behaviour — and layers on AI tools, live business projects, and a specialization of your choice. With a strong emphasis on applied learning and industry exposure, students graduate ready to lead in their chosen function from day one.

Build the business core, choose your specialization, and lead with data and AI — Tulas' MBA is designed for where business is headed, not where it's been.
Specializations

Six Paths, One Strong
Management Core

Every specialization is built on the same management foundation and enhanced through AI-integrated learning.
Core AreaCore · Marketing Management

Brand strategy, consumer behaviour, and integrated marketing communications.

Brand StrategyConsumer BehaviourIMC
Core AreaAI-Native · Digital Marketing using AI

AI-powered campaigns, martech tools, and performance marketing at scale.

AI ToolsPerformance MarketingMarTech
Core AreaPeople First · Human Resource Management

Talent strategy, organisational behaviour, and HR analytics for the modern workplace.

Talent StrategyOrg. BehaviourHR Analytics
Core AreaGlobal · International Business

Global trade, cross-border strategy, and international finance for globally-minded managers.

Global TradeCross-Border StrategyTrade Finance
Core AreaHigh Demand · Finance

Corporate finance, investment banking foundations, and financial risk management.

Corporate FinanceInvestment BankingRisk Management
Core AreaData-Driven · Business Analytics

Predictive modelling, BI dashboards, and data-driven decision making across functions.

Predictive ModellingBI DashboardsData Strategy
Core AreaAgriculture · Agri Business Mgmt.

Agricultural economics, policy, and agribusiness strategy built on a live farm-to-market brief.

Data StatergyAgricultural EconomicsFinance & FinTech

Built On Core Management

Strategy · Finance · Economics · Operations · Organisational Behaviour · Marketing Management

Core Learning Areas

Emerging Technologies
The Differentiator
The Differentiator

An AI-Integrated
Curriculum

At Tulas Institute, AI runs through every specialization — on LEAP, an AI-native platform that personalises your path and tracks progress continuously, whichever function you choose to lead.
AI for Business Strategy
Predictive Analytics
Generative AI
Marketing Automation
HR Analytics AI
Financial Modelling AI
Process Automation
Data Visualization
Decision Intelligence
01

Foundations

Digital literacy and AI tools for business, alongside the core management subjects.

02

Applied AI

AI tools applied within your specialization, plus the first live business project.

03

Advanced AI

Advanced specialization electives and an Industry Live Project.

04

Leadership & Capstone

Leadership workshop, industry simulation, and a CXO-panel capstone.

Practical Learning

Certifications
& Projects

Beyond the degree — globally recognized certifications, real projects, and continuous industry exposure that make graduates job-ready.

Industry Certifications

Flagship Association
IIT Kanpur E&ICT Academy Certifications
Premier, competency-based certifications backed by IIT Kanpur's Electronics & ICT Academy — adding national credibility to your MBA.
Google
AI & digital certifications
Meta
Marketing & analytics blueprints
Microsoft
Power BI & Azure fundamentals
HubSpot / SAP
Marketing, CRM & ERP tracks

Hands-On Learning

01Live Business Projects
02Industry Live Project
03Case Competitions
04Business Simulations
05Research Projects
06CXO-Panel Capstone
MBA · Academic Framework

Program Details

USPs

USPs

Six industry-facing specializations — Marketing, Digital Marketing using AI, HRM, International Business, Finance, and Business Analytics — on one shared management core.

AI tools integrated across the curriculum via LEAP, an AI-native learning platform that personalises your path.

Live business projects and an Industry Live Project embedded across both years of the programme.

A certification stack — Google, Meta, Microsoft, HubSpot, SAP, and IIT Kanpur E&ICT Academy — prepared for within regular coursework.

A dedicated NEP 2020 Life Skills & Professional Wellness course covering burnout, ethics, and professional workplace navigation.

A CXO-panel capstone in the final semester, reviewed by senior industry practitioners.

Dedicated placement support across the final year of the programme.

Highest package of ₹60 LPA achieved by MBA graduates.

Strong faculty and industry mentorship across every specialization track.

Fee Structure

ABCDEFGHI
1
2
All IndiaHeadsBelow 60%(Graduation Aggregate%)
60-70%
(4th Category)
Graduation Aggregate%)
71-80%
(3rd Category)
(Graduation Aggregate%)
81-90%
(2nd Category)
(Graduation Aggregate%)
91% Above
(1st Category)
3
I Semester
4
Tuition Fee132,500132,500132,500132,500132,500
5
Students Diversity Scholarship
12,50012,50012,50012,50012,500
6
Merit Scholarship02,5005,0007,50010,000
7
Tuition fee after scholarship120,000117,500115,000112,500110,000
8
Development Fee19,87519,87519,87519,87519,875
9
Examination Fee17,50017,50017,50017,50017,500
10
Other Fee91259125912591259125
11
Total I Semester Fee166,500164,000161,500159,000156,500
12
II Semester
13
Tuition Fee132,500132,500132,500132,500132,500
14
Students Diversity Scholarship
12,50012,50012,50012,50012,500
15
Merit Scholarship02,5005,0007,50010,000
16
Tuition fee after scholarship120,000117,500115,000112,500110,000
17
Development Fee19,87519,87519,87519,87519,875
18
Examination Fee17,50017,50017,50017,50017,500
19
Other Fee91259125912591259125
20
Total II Semester Fee166,500164,000161,500159,000156,500
21
Total Fees of I Year333,000328,000323,000318,000313,000
22
23
UttarakhandHeadsBelow 60%(Graduation Aggregate%)
60-70%
(4th Category)
Graduation Aggregate%)
71-80%
(3rd Category)
(Graduation Aggregate%)
81-90%
(2nd Category)
(Graduation Aggregate%)
91% Above
(1st Category)
24
I Semester
25
Tuition Fee132,500132,500132,500132,500132,500
26
UK domicile Scholarship33,12533,12533,12533,12533,125
27
Merit Scholarship02,5005,0007,50010,000
28
Tuition fee after scholarship99,37596,87594,37591,87589,375
29
Development Fee19,87519,87519,87519,87519,875
30
Examination Fee17,50017,50017,50017,50017,500
31
Other Fee91259125912591259125
32
Total I Semester Fee145,875143,375140,875138,375135,875
33
II Semester
34
Tuition Fee132,500132,500132,500132,500132,500
35
UK domicile Scholarship33,12533,12533,12533,12533,125
36
Merit Scholarship02,5005,0007,50010,000
37
Tuition fee after scholarship99,37596,87594,37591,87589,375
38
Development Fee19,87519,87519,87519,87519,875
39
Examination Fee17,50017,50017,50017,50017,500
40
Other Fee91259125912591259125
41
Total II Semester Fee145,875143,375140,875138,375135,875
42
Total Fees of I Year291,750286,750281,750276,750271,750

Eligibility Criteria

  • Minimum 60% aggregate in 10+2 with Physics, Chemistry & Mathematics
  • Valid score in JEE Main / State CET / University Entrance Test
  • Lateral entry open for diploma holders directly into 2nd year
  • No upper age limit as per university admission norms

Specifications

Duration
4 Years (8 Semesters)
Mode
Full-Time, On-Campus
Intake
120 Seats
Medium
English
Approval
AICTE Approved
Career Outcomes

Where This MBA
Can Take You

Six specializations, one strong foundation — our graduates build careers across every core business function.
Marketing Manager₹8–18 LPA
Digital Marketing Manager₹8–20 LPA
HR Manager / HRBP₹7–16 LPA
International Business Manager₹9–20 LPA
Financial Analyst / Manager₹8–22 LPA
Business Analyst
Investment Banking Associate₹10–35 LPA
Management ConsultantUp to ₹60 LPA
₹60 LPA
Highest Package
6
Specializations
100%
Placement Assistance
500+
Recruiters

The Leading
Recruiters

Academor
Amazon Web Services
Artech
BMW
Cywarden
ESAF BANK
Glowlogics
Grant thornton
Hikeedu
Intel
Movidu
Prodesk it
Relinns Technologies
Siemens
Stellaraa Edu Tech
Talbros
Verizon
Academor
Amazon Web Services
Artech
BMW
Cywarden
ESAF BANK
Glowlogics
Grant thornton
Hikeedu
Intel
Movidu
Prodesk it
Relinns Technologies
Siemens
Stellaraa Edu Tech
Talbros
Verizon
Acxiom Consulting
Arrise
ASC International
CK (Calvin Klein)
Easemytrip
Fitelo
Google
Hero
HSBC
Learning Routes
MWIDM
Reality Assitant
Root Analysis
Silverspace
Step2gen
The times of india
Acxiom Consulting
Arrise
ASC International
CK (Calvin Klein)
Easemytrip
Fitelo
Google
Hero
HSBC
Learning Routes
MWIDM
Reality Assitant
Root Analysis
Silverspace
Step2gen
The times of india