Master modern marketing with an AI-integrated BBA in Digital Marketing. Learn branding, social media, performance marketing, content creation, analytics, e-commerce and AI-powered marketing while building real campaigns for real businesses.
The BBA in Digital Marketing at Tulas is designed for students who want to build brands, scale businesses and lead marketing in the digital-first economy.
The program combines business fundamentals with practical expertise in branding, social media marketing, search engine optimization, paid advertising, influencer marketing, AI tools, analytics and e-commerce. Students learn by executing live campaigns, solving business challenges and working with industry mentors throughout the program.
Marketing is no longer about selling products. It's about creating experiences people remember.
Understand how successful brands are built, positioned and remembered.
Create engaging campaigns across today's most influential digital platforms.
Learn how businesses generate leads, traffic and revenue using paid campaigns.
Create compelling content that attracts, educates and converts audiences.
Learn how online businesses scale using data, automation and customer insights.
Management · Marketing · Finance · Entrepreneurship · Communication · AI
Business Fundamentals · Marketing Basics · Communication Skills · Digital Foundations
Consumer Behaviour · Branding · Social Media · Content Strategy
SEO · Performance Marketing · Google Ads · Website Fundamentals
Marketing Analytics · Influencer Marketing · AI Marketing Tools · Email Marketing
Growth Marketing · E-Commerce · Live Client Projects · Entrepreneurship
Industry Internship · Capstone Campaign · Startup Incubation · Portfolio Development
You run real campaigns — Build a portfolio of real marketing work through live campaigns, industry projects, internships and your final capstone.
Core + Specialisation Architecture — Build a strong business foundation in BBA with a specialization in Business Analytics.Build a strong foundation in digital marketing before specialising in Business Analytics & Data Strategy, Finance & FinTech, or Operations & Supply Chain.
Integrated Placement Preparation — Prepare for campus recruitment through dedicated aptitude, analytics and certification training aligned with industry hiring standards.
Meet founders & marketing leaders — Learn directly from founders, CMOs and digital marketing leaders through guest lectures, expert sessions and industry interactions.
100% hands-on, practical-driven — Every semester includes practical deliverables, live campaigns and real-world projects that build job-ready skills.
AI-native Learning via LEAP — Learn through LEAP, our AI-native learning platform that personalises your learning journey and tracks your progress in real time.
Startup & marketing hackathons — Participate in marketing hackathons, startup challenges and brand case competitions while learning from experienced industry mentors.
Entrepreneurship from 2nd Year — Develop an entrepreneurial mindset through idea validation, innovation and brand-building from your second year onwards.
Life Skills & Professional Growth — Build workplace confidence through business communication, digital ethics, financial literacy and career readiness aligned with NEP 2020.
Industry Certifications Across 3 Years — Earn globally recognised certifications from Google, Meta, HubSpot, IIT Kanpur E&ICT Academy and other leading technology partners.
| A | B | C | D | E | F | G | |
|---|---|---|---|---|---|---|---|
1 |  | ||||||
2 | All India | Heads | Below 60% | (12th Aggregate%) 60-70% (4th Category) | (12th Aggregate%) 71-80% (3rd Category) | (12th Aggregate%) 81-90% (2nd Category) | (12th Aggregate%) 91% Above (1st Category) |
3 | I Semester | ||||||
4 | Tuition Fee | 42500 | 42500 | 42500 | 42500 | 42500 | |
5 | Students Diversity Scholarship | 12,500 | 12,500 | 12,500 | 12,500 | 12,500 | |
6 | Merit Scholarship | 0 | 2,500 | 5,000 | 7,500 | 10,000 | |
7 | Tuition fee after scholarship | 30,000 | 27,500 | 25,000 | 22,500 | 20,000 | |
8 | Development Fee | 6,375 | 6,375 | 6,375 | 6,375 | 6,375 | |
9 | Examination Fee | 17,500 | 17,500 | 17,500 | 17,500 | 17,500 | |
10 | Other Fee | 9125 | 9125 | 9125 | 9125 | 9125 | |
11 | Specialization Fee | 12500 | 12500 | 12500 | 12500 | 12500 | |
12 | Total I Semester Fee | 75,500 | 73,000 | 70,500 | 68,000 | 65,500 | |
13 | II Semester | ||||||
14 | Tuition Fee | 42500 | 42500 | 42500 | 42500 | 42500 | |
15 | Students Diversity Scholarship | 12,500 | 12,500 | 12,500 | 12,500 | 12,500 | |
16 | Merit Scholarship | 0 | 2,500 | 5,000 | 7,500 | 10,000 | |
17 | Tuition fee after scholarship | 30,000 | 27,500 | 25,000 | 22,500 | 20,000 | |
18 | Development Fee | 6,375 | 6,375 | 6,375 | 6,375 | 6,375 | |
19 | Examination Fee | 17,500 | 17,500 | 17,500 | 17,500 | 17,500 | |
20 | Other Fee | 9125 | 9125 | 9125 | 9125 | 9125 | |
21 | Specialization Fee | 12500 | 12500 | 12500 | 12500 | 12500 | |
22 | Total II Semester Fee | 75,500 | 73,000 | 70,500 | 68,000 | 65,500 | |
23 | Total Fees of I Year | 151,000 | 146,000 | 141,000 | 136,000 | 131,000 | |
24 | |||||||
25 | Uttarakhand | Heads | Below 60% | (12th Aggregate%) 60-70% (4th Category) | (12th Aggregate%) 71-80% (3rd Category) | (12th Aggregate%) 81-90% (2nd Category) | (12th Aggregate%) 91% Above (1st Category) |
26 | I Semester | ||||||
27 | Tuition Fee | 42500 | 42500 | 42500 | 42500 | 42500 | |
28 | UK domicile Scholarship | 15,000 | 15,000 | 15,000 | 15,000 | 15,000 | |
29 | Merit Scholarship | 0 | 2,500 | 5,000 | 7,500 | 10,000 | |
30 | Tuition fee after scholarship | 27,500 | 25,000 | 22,500 | 20,000 | 17,500 | |
31 | Development Fee | 6,375 | 6,375 | 6,375 | 6,375 | 6,375 | |
32 | Examination Fee | 17,500 | 17,500 | 17,500 | 17,500 | 17,500 | |
33 | Other Fee | 9125 | 9125 | 9125 | 9125 | 9125 | |
34 | Specialization Fee | 12500 | 12500 | 12500 | 12500 | 12500 | |
35 | Total I Semester Fee | 73,000 | 70,500 | 68,000 | 65,500 | 63,000 | |
36 | II Semester | ||||||
37 | Tuition Fee | 42500 | 42500 | 42500 | 42500 | 42500 | |
38 | UK domicile Scholarship | 15,000 | 15,000 | 15,000 | 15,000 | 15,000 | |
39 | Merit Scholarship | 0 | 2,500 | 5,000 | 7,500 | 10,000 | |
40 | Tuition fee after scholarship | 27,500 | 25,000 | 22,500 | 20,000 | 17,500 | |
41 | Development Fee | 6,375 | 6,375 | 6,375 | 6,375 | 6,375 | |
42 | Examination Fee | 17,500 | 17,500 | 17,500 | 17,500 | 17,500 | |
43 | Other Fee | 9125 | 9125 | 9125 | 9125 | 9125 | |
44 | Specialization Fee | 12500 | 12500 | 12500 | 12500 | 12500 | |
45 | Total II Semester Fee | 73,000 | 70,500 | 68,000 | 65,500 | 63,000 | |
46 | Total Fees of I Year | 146,000 | 141,000 | 136,000 | 131,000 | 126,000 | |
Build a portfolio of real marketing work through live campaigns, industry projects, internships and your final capstone.
Build a strong foundation in digital marketing before specialising in your chosen area of expertise.
Prepare for campus recruitment through dedicated aptitude, analytics and certification training aligned with industry hiring standards.
Learn directly from founders, CMOs and digital marketing leaders through guest lectures, expert sessions and industry interactions.
Every semester includes practical deliverables, live campaigns and real-world projects that build job-ready skills.
Learn through LEAP, our AI-native learning platform that personalises your learning journey and tracks your progress in real time.
Participate in marketing hackathons, startup challenges and brand case competitions while learning from experienced industry mentors.
Develop an entrepreneurial mindset through idea validation, innovation and brand-building from your second year onwards.
Build workplace confidence through business communication, digital ethics, financial literacy and career readiness aligned with NEP 2020.
Earn globally recognised certifications from Google, Meta, HubSpot, IIT Kanpur E&ICT Academy and other leading technology partners.
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