NBA accredited
NAAC A+
School of Management

Build a Career That Leads
Master of Business Administration

The program builds a strong management foundation — strategy, finance, economics, operations, organisational behaviour — and layers on AI tools, live business projects, and a specialization of your choice. With a strong emphasis on applied learning and industry exposure, students graduate ready to lead in their chosen function from day one.

2Y
2Y
NEP 2020 OBE Framework
School of Management

Where Business
Meets AI

The MBA at Tulas Institute is designed to create future-ready managers and business leaders across every core function.

The program builds a strong management foundation — strategy, finance, economics, operations, organisational behaviour — and layers on AI tools, live business projects, and a specialization of your choice. With a strong emphasis on applied learning and industry exposure, students graduate ready to lead in their chosen function from day one.

Build the business core, choose your specialization, and lead with data and AI — Tulas' MBA is designed for where business is headed, not where it's been.
Specializations

Six Paths, One Strong
Management Core

Every specialization is built on the same management foundation and enhanced through AI-integrated learning.
Core AreaCore · Marketing Management

Brand strategy, consumer behaviour, and integrated marketing communications.

Brand StrategyConsumer BehaviourIMC
Core AreaAI-Native · Digital Marketing using AI

AI-powered campaigns, martech tools, and performance marketing at scale.

AI ToolsPerformance MarketingMarTech
Core AreaPeople First · Human Resource Management

Talent strategy, organisational behaviour, and HR analytics for the modern workplace.

Talent StrategyOrg. BehaviourHR Analytics
Core AreaGlobal · International Business

Global trade, cross-border strategy, and international finance for globally-minded managers.

Global TradeCross-Border StrategyTrade Finance
Core AreaHigh Demand · Finance

Corporate finance, investment banking foundations, and financial risk management.

Corporate FinanceInvestment BankingRisk Management
Core AreaData-Driven · Business Analytics

Predictive modelling, BI dashboards, and data-driven decision making across functions.

Predictive ModellingBI DashboardsData Strategy
Core AreaAgriculture · Agri Business Mgmt.

Agricultural economics, policy, and agribusiness strategy built on a live farm-to-market brief.

Data StatergyAgricultural EconomicsFinance & FinTech

Built On Core Management

Strategy · Finance · Economics · Operations · Organisational Behaviour · Marketing Management

Core Learning Areas

Emerging Technologies
The Differentiator
The Differentiator

An AI-Integrated
Curriculum

At Tulas Institute, AI runs through every specialization — on LEAP, an AI-native platform that personalises your path and tracks progress continuously, whichever function you choose to lead.
AI for Business Strategy
Predictive Analytics
Generative AI
Marketing Automation
HR Analytics AI
Financial Modelling AI
Process Automation
Data Visualization
Decision Intelligence
01

Foundations

Digital literacy and AI tools for business, alongside the core management subjects.

02

Applied AI

AI tools applied within your specialization, plus the first live business project.

03

Advanced AI

Advanced specialization electives and an Industry Live Project.

04

Leadership & Capstone

Leadership workshop, industry simulation, and a CXO-panel capstone.

Practical Learning

Certifications
& Projects

Beyond the degree — globally recognized certifications, real projects, and continuous industry exposure that make graduates job-ready.

Industry Certifications

Flagship Association
IIT Kanpur E&ICT Academy Certifications
Premier, competency-based certifications backed by IIT Kanpur's Electronics & ICT Academy — adding national credibility to your MBA.
Google
AI & digital certifications
Meta
Marketing & analytics blueprints
Microsoft
Power BI & Azure fundamentals
HubSpot / SAP
Marketing, CRM & ERP tracks

Hands-On Learning

01Live Business Projects
02Industry Live Project
03Case Competitions
04Business Simulations
05Research Projects
06CXO-Panel Capstone
MBA · Academic Framework

Program Details

USPs

USPs

Six industry-facing specializations — Marketing, Digital Marketing using AI, HRM, International Business, Finance, and Business Analytics — on one shared management core.

AI tools integrated across the curriculum via LEAP, an AI-native learning platform that personalises your path.

Live business projects and an Industry Live Project embedded across both years of the programme.

A certification stack — Google, Meta, Microsoft, HubSpot, SAP, and IIT Kanpur E&ICT Academy — prepared for within regular coursework.

A dedicated NEP 2020 Life Skills & Professional Wellness course covering burnout, ethics, and professional workplace navigation.

A CXO-panel capstone in the final semester, reviewed by senior industry practitioners.

Dedicated placement support across the final year of the programme.

Highest package of ₹60 LPA achieved by MBA graduates.

Strong faculty and industry mentorship across every specialization track.

Career Outcomes

Where This MBA
Can Take You

Six specializations, one strong foundation — our graduates build careers across every core business function.
Marketing Manager₹8–18 LPA
Digital Marketing Manager₹8–20 LPA
HR Manager / HRBP₹7–16 LPA
International Business Manager₹9–20 LPA
Financial Analyst / Manager₹8–22 LPA
Business Analyst
Investment Banking Associate₹10–35 LPA
Management ConsultantUp to ₹60 LPA
₹60 LPA
Highest Package
6
Specializations
100%
Placement Assistance
500+
Recruiters

The Leading
Recruiters

Trusted by leading organizations across technology, consulting, manufacturing and emerging tech.

Academor
Amazon Web Services
Artech
BMW
Cywarden
ESAF BANK
Glowlogics
Grant thornton
Hikeedu
Intel
Movidu
Prodesk it
Relinns Technologies
Siemens
Stellaraa Edu Tech
Talbros
Verizon
Academor
Amazon Web Services
Artech
BMW
Cywarden
ESAF BANK
Glowlogics
Grant thornton
Hikeedu
Intel
Movidu
Prodesk it
Relinns Technologies
Siemens
Stellaraa Edu Tech
Talbros
Verizon
Acxiom Consulting
Arrise
ASC International
CK (Calvin Klein)
Easemytrip
Fitelo
Google
Hero
HSBC
Learning Routes
MWIDM
Reality Assitant
Root Analysis
Silverspace
Step2gen
The times of india
Acxiom Consulting
Arrise
ASC International
CK (Calvin Klein)
Easemytrip
Fitelo
Google
Hero
HSBC
Learning Routes
MWIDM
Reality Assitant
Root Analysis
Silverspace
Step2gen
The times of india