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About MBA - Marketing

Effective MBA in Marketing is one of the key factors that results in deep impact on the growth of any organization. Companies are in search of skilled and confident professionals who can take their products in the market with a positive upshot. With the shift of marketing from physical to digital and online strategies, most of the companies now employ in-house marketing teams that employ online marketing skills to bring in more traffic and customers. Thus, marketing professionals are expected to have thorough knowledge of online and offline marketing tools and strategies so that the needs of employer are satisfied to high extent.

DEPARTMENTAL VISION

  • To evolve successful business leaders and entrepreneurs with social responsibility and global outreach.

DEPARTMENTAL MISSION

  • To prepare the students for dynamic business environment through quality educational programs.
  • To contribute to human capital requirement in society and industry by augmenting the employability of students.
  • To cultivate the symbiotic relation with industry and other organizations for all round development of the students.
  • To sensitize the students towards value based and socially responsible behaviour as a business leader and entrepreneur.

Choose The Tula’s Experience

  1. PEO1 : To create entrepreneurial ventures by equipping with the necessary entrepreneurial skills.
  2. PEO2 : Students will independently conduct theoretical as well as applied research.
  3. PEO3 : Industry ready graduates having highest regard for Personal & Institutional Integrity, Social Responsibility, Teamwork and Continuous Learning.
  1. PO1 : Apply knowledge of management theories and practices to solve business problems.
  2. PO2 : Foster analytical and critical thinking abilities for data-based decision making.
  3. PO3 : Ability to develop value based leadership.
  4. PO4 : Ability to understand, analyze and communicate global, economic, legal, and ethical aspects.
  5. PO5 : Ability to lead themselves and others in the achievement of organizational goals.
  1. PSO1 : Develop skills in business analytics for industry and business requirements.
  2. PSO2 : Develop skills and knowledge for entrepreneurship.
  3. PSO3 : Develop professionals that overcome business challenges during recession.
The team of Tula’s Institute has gone through the industry needs and demands. Special care is taken while setting up the curriculum as well as events and activities to ensure that students are provided with enough exposure to the real-world activities and can get adequate opportunities to brush up their skills in adherence with the real marketing strategies through MBA in Marketing in Dehradun Students are introduced to the real scenario by assigning roles in events and organizing student-client interaction surround. Thus students attain better learning of concepts, principles, and implementations through practical exposure and deep understanding. If you like taking on a diversified role in an ever-changing landscape, the role of the marketing manager might just be your calling.
MBA in marketing is one of the oldest stream for management students and also one of the most popular disciplines for aspirants. Marketing is the requirement of every company nationally or internationally for various activities like brand promotions, advertisements, sales etc. MBA in marketing gives the opportunities for work with the various sectors like FMCG, retail, tourism, banking, hospitality, etc.
The increasing competition has necessitated the need for competitive positioning and excellent marketing skills including the ability to differentiate your product and create a niche for your company in order to sustain long-term profitability for your products or services.
The marketing department plays a crucial role in any organisation as they are responsible for bringing in new businesses, growing the revenue, increasing market share and contributing to the company’s growth and profitability.
Career Prospects:
  • Brand Manager.
  • Account Manager.
  • Research Manager.
  • Sales Manager.
  • Business Development Manager.
  • Marketing Analytics.
  • Monetisation Manager.
  • SEO Manager.
S.NO COURSE DURATION ELIGIBILITY
1. MBA 2 years

Passed Bachelor Degree of minimum 3 years duration.
Obtained at least 50% marks (45% marks in case of candidates belonging to reserved category) in the qualifying Examination.

Dr. Monika Bangari

Email id: mba.hod@tulas.edu.in
Head of the Department,
Graduate School of Business.

Business Administration today is an essential need to have a foothold in any department of an enterprise like finance, human resources, marketing, foreign trading etc. We prepare our students for the present global structure of the business world. The students are taught under the leadership of highly skilled and efficient individuals to be the finest in their fields. We don’t just concentrate on enhancing managerial proficiency but overall personality development of the students.

I SEMESTER

SUBJECT CODE SUBJECT
MB101 PPM Principles and Practices of Management
MB102 FA Financial accounting
MB103 QTOR Quantitative Techniques and Operation Research
MB104 ME Managerial Economics
MB105 BE Business Environment
MB106 BL Business Laws
MB107 PBC Professional Business Communication
MB108 MIS and Computer applications in Business

II SEMESTER

SUBJECT CODE SUBJECT
MB201 Organisational Behaviour
MB202 Management Accounting
MB 203 Live projects on current business Issues
MB204 Marketing Management
MB205 Financial Management
MB206 Human Resource Management
MB207 Production and Operations Management
MB208 Business Research Methods

III SEMESTER

SUBJECT CODE SUBJECT
MB301 IB International Business
MB302 PM Project Management
MB303 TQM Total Quality Management
MBAT 311 Consumer Behaviour
MBAT 313 Marketing of Services (Minor)
MBAT 315 Retail Management
MBAT 321 Security Analysis and Portfolio Management
MBAT 322 Financial Markets and Institutions (Minor)
MBAT 323 International Financial Management
MBAT 331 Industrial Relations and Labour Laws
MBAT 333 Human Resource Planning & Development (Minor)
MBAT 342 Cross-Cultural Business Management (Minor)
MBAT 335 Organisational Structure and Change

IV SEMESTER

SUBJECT CODE SUBJECT
MB401 Business Ethics and Corporate Governance
MB402 Strategic Management
MB401 Business Ethics and Corporate Governance
MB403 Entrepreneurship Development
MB404 Research Project
MBAT 412 Sales Management (Minor)
MBAT 413 Financial Services (Minor)
MBAT 422 Mergers and Corporate Restructuring
MB 431 International Human Resource Management
MB 441 EXIM Financing and Documentation (Minor)
MB 433 Corporate leadership (Minor)

PROMINENT / SENIOR FACULTIES

Name:- Dr.Monika Bangari

Education:- Ph.D., MBA,B.Sc (Biotechnology)

Experience:- 7 Yrs.

Designation:- Associate Professor

Publications:- 10

Name:- Dr. Nidhi Goyal

Education:- B.Com, MBA, Ph.D. (Management) (India and USA)

Designation:- Assistant Professor

Publications:- 03

Name:- Mr. Emmanuel Elgin Gabriel

Education:- MBA, Ph.D.(P)

Experience:- 5+ Yrs. (3 Yrs. Corporate)

Designation:- Assistant Professor

 

Name:- Ms. Soniya Jain

Education:- B.Sc, MBA Gold medallist), PGDHRM

Experience:- 7.5 Yrs.

Designation:- Assistant Professor

Publications:- 2

Name:- Mr. Anupam Nautiyal

Education:- B.Sc(IT), MBA

Experience:- 6 Yrs. Teaching Experience

Designation:- Assistant Professor

Publications:- 1

 

Name:- Ms. Priya Sharma

Education:- BBA, MBA, Ph.D. (P)

Experience:- 7 Yrs. Teaching Experience

Designation:- Assistant Professor

Publications:- 1

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