MBA – MARKETING

Effective MBA in Marketing is one of the key factors that results in deep impact on the growth of any organization. Companies are in search of skilled and confident professionals who can take their products in the market with a positive upshot. With the shift of marketing from physical to digital and online strategies, most of the companies now employ in-house marketing teams that employ online marketing skills to bring in more traffic and customers. Thus, marketing professionals are expected to have thorough knowledge of online and offline marketing tools and strategies so that the needs of employer are satisfied to high extent.

 

DEPARTMENTAL VISION

  • To evolve successful business leaders and entrepreneurs with social responsibility and global outreach.
 

DEPARTMENTAL MISSION

  • To prepare the students for dynamic business environment through quality educational programs.
  • To contribute to human capital requirement in society and industry by augmenting the employability of students.
  • To cultivate the symbiotic relation with industry and other organizations for all round development of the students.
  • To sensitize the students towards value based and socially responsible behaviour as a business leader and entrepreneur.
 
  • PEO1 : To create entrepreneurial ventures by equipping with the necessary entrepreneurial skills.
  • PEO2 : Students will independently conduct theoretical as well as applied research.
  • PEO3 : Industry ready graduates having highest regard for Personal & Institutional Integrity, Social Responsibility, Teamwork and Continuous Learning.
  • PO1 : Apply knowledge of management theories and practices to solve business problems.
  • PO2 : Foster analytical and critical thinking abilities for data-based decision making.
  • PO3 : Ability to develop value based leadership.
  • PO4 : Ability to understand, analyze and communicate global, economic, legal, and ethical aspects.
  • PO5 : Ability to lead themselves and others in the achievement of organizational goals.
  •  
  • PSO1 : Develop skills in business analytics for industry and business requirements.
  • PSO2 : Develop skills and knowledge for entrepreneurship.
  • PSO3 : Develop professionals that overcome business challenges during recession.
The team of Tula’s Institute has gone through the industry needs and demands. Special care is taken while setting up the curriculum as well as events and activities to ensure that students are provided with enough exposure to the real-world activities and can get adequate opportunities to brush up their skills in adherence with the real marketing strategies through MBA in Marketing in Dehradun Students are introduced to the real scenario by assigning roles in events and organizing student-client interaction surround. Thus students attain better learning of concepts, principles, and implementations through practical exposure and deep understanding. If you like taking on a diversified role in an ever-changing landscape, the role of the marketing manager might just be your calling.
MBA in marketing is one of the oldest stream for management students and also one of the most popular disciplines for aspirants. Marketing is the requirement of every company nationally or internationally for various activities like brand promotions, advertisements, sales etc. MBA in marketing gives the opportunities for work with the various sectors like FMCG, retail, tourism, banking, hospitality, etc.
The increasing competition has necessitated the need for competitive positioning and excellent marketing skills including the ability to differentiate your product and create a niche for your company in order to sustain long-term profitability for your products or services.
The marketing department plays a crucial role in any organisation as they are responsible for bringing in new businesses, growing the revenue, increasing market share and contributing to the company’s growth and profitability.
Career Prospects:
  • Brand Manager.
  • Account Manager.
  • Research Manager.
  • Sales Manager.
  • Business Development Manager.
  • Marketing Analytics.
  • Monetisation Manager.
  • SEO Manager.
 
S.NOCOURSEDURATIONELIGIBILITY
1.MBA2 years

Passed Bachelor Degree of minimum 3 years duration.
Obtained at least 50% marks (45% marks in case of candidates belonging to reserved category) in the qualifying Examination.

 

I SEMESTER

SUBJECT CODESUBJECT
MB101 PPMPrinciples and Practices of Management
MB102 FAFinancial accounting
MB103 QTORQuantitative Techniques and Operation Research
MB104 MEManagerial Economics
MB105 BEBusiness Environment
MB106 BLBusiness Laws
MB107 PBCProfessional Business Communication
MB108MIS and Computer applications in Business

II SEMESTER

SUBJECT CODESUBJECT
MB201Organisational Behaviour
MB202Management Accounting
MB 203Live projects on current business Issues
MB204Marketing Management
MB205Financial Management
MB206Human Resource Management
MB207Production and Operations Management
MB208Business Research Methods

III SEMESTER

SUBJECT CODESUBJECT
MB301 IBInternational Business
MB302 PMProject Management
MB303 TQMTotal Quality Management
MBAT 311Consumer Behaviour
MBAT 313Marketing of Services (Minor)
MBAT 315Retail Management
MBAT 321Security Analysis and Portfolio Management
MBAT 322Financial Markets and Institutions (Minor)
MBAT 323International Financial Management
MBAT 331Industrial Relations and Labour Laws
MBAT 333Human Resource Planning & Development (Minor)
MBAT 342Cross-Cultural Business Management (Minor)
MBAT 335Organisational Structure and Change

IV SEMESTER

SUBJECT CODESUBJECT
MB401Business Ethics and Corporate Governance
MB402Strategic Management
MB401Business Ethics and Corporate Governance
MB403Entrepreneurship Development
MB404Research Project
MBAT 412Sales Management (Minor)
MBAT 413Financial Services (Minor)
MBAT 422Mergers and Corporate Restructuring
MB 431International Human Resource Management
MB 441EXIM Financing and Documentation (Minor)
MB 433Corporate leadership (Minor)
 
Dr Ranit Kishore

Email id: [email protected]
Head of the Department,
Graduate School of Business.

Business Administration today is an essential need to have a foothold in any department of an enterprise like finance, human resources, marketing, foreign trading etc. We prepare our students for the present global structure of the business world. The students are taught under the leadership of highly skilled and efficient individuals to be the finest in their fields. We don’t just concentrate on enhancing managerial proficiency but overall personality development of the students.

 

PROMINENT / SENIOR FACULTIES

Name:- Dr. Pankaj Tiwari

Education:- Ph.D, MBA, UGC-NET

Experience:- 12 Yrs.

Designation:- Assistant Professor

Publications:- 10

Name:- Ms. Priya Sharma

Education:- BBA, MBA, PGDHRM, Ph.D. (P)

Experience:- 7 Yrs.

Designation:- Assistant Professor

Publications:- 1

Name:- Mr. Ashutosh Sharma

Education:- MBA,BCOM

Experience:- 6 Yrs.

Designation:- Assistant Professor

Publications:- 04

Name:- Mr. Abhishek Chaukiyal

Education:- M.B.A. M.Com.

Experience:- 1 Yrs.

Designation:- Assistant Professor

Name:- Mr. Devesh Joshi

Education:- MCOM, MBA, LLB

Experience:- 7 Yrs(IND), 4,5 Yrs.(ACAD)

Designation:- Assistant Professor

Name:- Ms. Soniya Jain

Education:- B.Sc, MBA Gold medallist), PGDHRM

Experience:- 7.5 Yrs

Designation:- Assistant Professor

Publications:- 01

Name:- Mr. Raminder Pal Singh

Education:- B.Tech MBA

Experience:- 5 Yrs.

Designation:- Assistant Professor

Name:- Mr. Anupam Nautiyal

Education:- B.Sc IT,MBA

Experience:- 4 Years Teaching, 2 Years Corporate

Designation:- Assistant Professor

Publications:- 01

Name:- Mr. Sonal Bahuguna

Education:- MBA,B.com

Experience:- 2 Yrs.

Designation:- Assistant Professor

Name:- Mr. Swati Sharma

Education:- M.A,M.B.A,B.Ed,PGDHR,PGDHE,GNIIT

Experience:- 6 Yrs.

Designation:- Assistant Professor

Name:- Mr. Emmanuel Elgin Gabriel

Education:- BBA, MBA, Phd pursuing (Finance)

Experience:- 6 Yrs.

Designation:- Assistant Professor

Publications:- 02 in Scopus

Name:- Mr. Adil Zaidi

Education:- BBA, MBA (Marketing)

Experience:- 3.5 Yrs in academics, 2 Yrs in Corporate

Designation:- Assistant Professor

Name:- Mr. Megha Ahuja

Education:- B.Com., M.Com., PGDBA(Finance), B.Ed., UGC Net qualified, IPTE (from Finland), MBA (Educational Leadership) (from Finland)

Experience:- 5 Yrs.

Designation:- Assistant Professor

Name:- Mr. Anchal Chauhan

Education:- MBA

Experience:- 3.5 Yrs.

Designation:- Assistant Professor

 

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