Lead Brands With
Strategic Marketing
Master the management core and applied marketing strategy at Tulas Institute, Dehradun — and graduate job-ready with real consumer research, a live brand campaign, and a leadership capstone.
OBE Framework
Where Strategy
Meets Consumers
The MBA in Marketing at Tulas Institute, Dehradun prepares brand and marketing leaders to think strategically about consumers, channels, and growth.
Students master the management core — strategy, finance, analytics, operations — alongside applied marketing strategy, consumer insights, and brand leadership. A live market research project runs across Semester II, an Industry Live Brand Project in Semester III, and a leadership capstone in the final semester.
"Job-ready by Semester II — graduates leave placeable across brand teams, retail and sales leadership, or marketing consulting practice."
Two Majors, Three Minors
One Marketing Core
Every domain is built on a strong management foundation and enhanced through AI-integrated learning across all four semesters.
Consumer behaviour, market research, and strategic positioning built on a live client brief.
Brand equity management, retail strategy, and the leadership skills to run a marketing function.
Attribution, dashboards, cohort analysis and cross-functional data governance.
P&L ownership, ROI analysis, and FinTech strategy applicable across functions.
Cross-functional operations alignment, tech stack fluency, and operations transformation.
Management
Strategy · Finance · Economics · Operations · Consumer Behaviour · Brand Management
An AI-Integrated
Curriculum
At Tulas Institute, AI isn't a single elective — it runs through AI Tools for Marketers across three semesters, on LEAP, an AI-native platform that personalises your path and tracks progress continuously.
Foundations
Digital Literacy & AI Tools for Marketers – I, plus foundational consumer behaviour coursework.
Applied AI
AI Tools for Marketers – II, Introduction to AI for Business, and the first live market research project.
Advanced AI
AI Tools for Marketers – III (Advanced) alongside Digital Transformation & Business Models.
Leadership & Simulation
Brand Leadership Workshop & Industry Simulation heading into the capstone.
Certifications, Projects
& Live Practice
Globally recognised certifications and continuous industry exposure that make graduates job-ready.
Program Details
USPs
Job-ready by Semester II — a real consumer research and brand campaign run in Year 1.
Multiple career pathways built in — brand teams, retail and sales leadership, or marketing consulting practice.
AI Tools for Marketers runs across three semesters, building working fluency with AI-driven insight and campaign tools.
Business Analytics for Marketers and Financial Accounting for Marketers so every recommendation is backed by data and defensible on a brand P&L.
A dedicated NEP 2020 Life Skills & Professional Wellness course addressing burnout in high-pressure marketing roles and civic responsibility for business leaders.
AI-native learning through LEAP, a platform that personalises your path and tracks progress continuously.
A certification stack — Google, Meta, HubSpot and IIT Kanpur E&ICT Academy — prepared for within regular coursework.
An Industry Live Brand Project in Semester III and a leadership capstone in the final semester.
Dedicated placement support across the final year of the programme.
Where This MBA
Can Take You
Multiple pathways, not one — brand teams, retail and sales leadership, or marketing consulting practice.
The Leading Recruiters
Trusted by leading organizations across technology, consulting, manufacturing and emerging tech.
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Why Study This MBA
At Tulas Institute
A programme engineered for the AI era — combining a strong management core, industry alignment, and applied marketing practice.
AI-Integrated Learning
AI Tools for Marketers runs across three semesters on LEAP, an AI-native platform that personalises your path and tracks progress continuously.
IIT Kanpur E&ICT Academy
Association bringing premier, competency-based certifications and academic credibility to your MBA degree.
Industry-Aligned Certifications
Google, Meta, and HubSpot certifications aligned to what's being taught each semester.
Live Brand & Research Projects
A real consumer research project in Semester II and an Industry Live Brand Project in Semester III — not case studies, real campaigns.
Leadership Capstone
Present your final-semester marketing strategy work to a panel of practising brand leaders from industry.
Multiple Career Pathways
Brand teams, retail and sales leadership, or marketing consulting practice — built into the curriculum from Day 1.
Placement Readiness
Dedicated placement support across the final year of the programme, with aptitude and case interview preparation.
Life Skills & Professional Wellness
A dedicated NEP 2020 course covering burnout management, ethics, and professional workplace navigation for marketing roles.
Brand P&L Ownership
Financial Accounting and Business Analytics for Marketers so you can defend a brand's numbers, not just its story.